How Blue Mountain Revolutionized the Greeting Cards Industry
Blue Mountain creations, featuring the trademark company style of poetry and prose superimposed over a colorful nature background, spread joy wherever they are. There are over 1,000 Blue Mountain e card designs to choose from and send electronically to a friend or family member to mark a special holiday or occasion. Blue Mountain cards are not limited to the English language, either; you can send greetings in several different languages.
The Blue Mountain cards company was started in the early 1970s by Boulder, Colorado couple Stephen Schutz and Susan Polis Schutz as a vehicle for their hobbies (illustration for Stephen, poetry for Susan). They combined Stephens artwork and Susans free form poetry to create posters expressing their shared feelings about life, love and nature, which was very much in keeping with the hippie culture of the time. The Blue Mountain cards company was initially conceived as a poster business when the couple persuaded a local Boulder bookstore to offer several of their posters on consignment. The popularity of the posters convinced Stephen and Susan to offer them to other stores in the area, and the business soon took off. Blue Mountain Arts, parent company of Blue Mountain Cards, was officially formed in 1971. Stephen and Susan travelled the country selling their art, and business expanded so much that they soon branched out into gift books, calendars and stationery. Stephen and Susan transferred their art to Blue Mountain greeting cards soon thereafter. Blue Mountain cards, in fact, introduced the all occasion blank greeting card to the public. They also introduced a second greeting card innovation: the inclusion of expressive free form poetry to the interior of their cards, replacing the staid traditional rhyming messages used for so long.
In the 1990s, Blue Mountain Arts introduced another greeting cards innovation: the electronic greeting card, launching their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings. Once, again, through its line of e cards, Blue Mountain Cards was an innovator. They offered their e cards for free, and they allowed the sender to add personal greetings to the card rather than select from a collection of stock messages. Blue Mountain then sent the recipient an electronic notification of the card, which the recipient could access through an attached link to the company website. What could be easier.
Through the e cards website, Blue Mountain cards can now be sent in any number of languages all over the globe.
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More information about brithday cards, goto sendpapercards.com/index.cfm?Online-greeting-cards-for-free&AID=44.
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